With more than half a million users and a strong international presence, Realfevr seeks to embrace the crypto economy by presenting its plan for the launch of its ICO. This project involves designing a dual token system that will allow the company to raise funds needed to accelerate the company’s expansion plan. This will be done while also introducing platform monetization fueled by a cryptocurrency whose value will rise in pace with the growth of the company.
This Explainer Video is the backbone of Realfevr ICO’s launch campaign. Its successful 4-year story is briefly presented to set the context for the introduction of its groundbreaking dual-crypto-token model as a way to start a new round of growth and continue its global expansion. As part of Realfevr’s narrative, all of the imagery, the discursive tone, and the illustrative concepts were created accordingly to reinforce its brand identity.
This 2-minute clip was made to be strongly dynamic where smooth visual transitions would seamlessly follow the engaging storyline being narrated. The storyboard was key for this purpose and the backbone of the whole project.
Natively digital, the illustration concept makes use of vibrant, eye-catching colors to enhance the visual attractiveness of the entire movie. Every plan was thoroughly thought out to reinforce its script clearly.
FevrCoin vs FevrCash
The apparent complexity of this dual-token model was eased by creating a strong and clear visual identity to both FevrCoin and FevrCash. These became main elements for the campaign and had a strong presence in the movie, on the website, and in merchandising.
These are explanatory and engaging. The balance between these two goals was the challenge for the motion graphics concept, resulting in a powerful movie that is both informative and visually appealing.
realfevr.io became the home of introducing, explaining, and pitching the ICO campaign. With a strong focus on social network integration, this website serves as a hub for everything related to the new crypto side of Realfevr. “Join the Fevr” serves as a claim for both the platform and the token sale, proving that this whole side project is being executed with the fantasy platform in mind.
Creative Direction / Copywriting
Illustration / Motion Graphics / Sound FX
Website UI / Programming